Diversity : Naja - Nude For All

3:19 AM

Theres nothing I hate more when shopping is when the 'nude' lining in a dress/top/skirt I love is a colour that doesn't match my skin colour remotely. I think Kim K had a similar problem recently in that silver number she wore. Her team ended up using teabags to dye it darker. Theres one solution. 

Naja's Nude for All started when Catalina Girald saw Olympic gold medal-winning gymnast Gabby Douglas compete in the 2012 Summer Olympics wearing a "nude" ankle wrap that didn't match her skin tone. As a former gymnast herself she realised "that 'nude' is not 'nude' for everyone". Catalina also happened to be friends with Tv star Gina Rodiguez from 'Jane The Virgin' before she landed the TV show & later was happy to be apart of the brand. ( If you haven't watch the series already I recommended you get on it)

I've yet to find a bra here in Australia that do good nudes for people of colour. I've been meaning to do a video post through a mall looking for one. Will keep you posted if I get my video editing skills up to par. 
One of the first to do this was UK brand Nubian Skin. They introduced shades of brown in plain bra & undies as well as cute lace designs. They also introduced more shades of hosiery. Christian Louboutin also released new heels and flats in new shades of nude. Hopefully this new mindset trickles down to the mainstream fashion lines soon too. 

So How do you know which Nude suits you? Simply look at the table below and match your skin tone to a well foundation brand. I don't wear foundation f I had to guess I think I would be nude 05. 
I'm loving this new brand Naja. Not only is it breaking barriers of different skin colours, its a company that supports women in the work place and helps the environment by being eco conscious. All their models are amazing women who are doing amazing things. Take a read below of what they're doing with the company to help those around them.
Empowering Women - We want to disrupt the way lingerie is marketed toward women by creating a brand that seeks to empower women instead of objectifying them. We did away with fake wind blowing into models’ hair and poses singularly aimed at the male gaze in order to connect with the smart, courageous, and sexy women of today. Naja’s garment factory primarily employs single mothers or female heads of households where they are paid above market wages with healthcare benefits. We chose to aid single mothers, because many have to choose between working and caring for their children. At Naja, we’ve implemented flexible work policies that make it easier for women to balance work and childcare. Every child of a Naja garment worker receives books, school supplies, uniforms and all school meals paid by Naja
Underwear For Hope Program - Through our Underwear for Hope program, Naja employs women in the slums of Colombia to make lingerie bags that are offered with each Naja purchase. This program allows marginalized women, who would otherwise have difficulty finding employment opportunities, to work from home and become their own “micro-entrepreneurs”. Two percent of Naja’s revenue is also donated to local charities that provide continuing education to these women. With each purchase of Naja, you can feel good knowing that you are contributing in bettering a woman’s life.
Eco Conscious We believe in caring for our environment and in the preservation of a clean ecosystem for all of its living beings. As a result, we make every effort to reduce our environmental footprint. We use digital and sublimation printing technologies to print our garments because they are the most environmentally friendly processes for creating printed fabric. Billions of gallons of water are used each year to dye fabric for the garment industry. With digital printing, our water waste is next to none. We strive to include fabrics made from recycled plastic bottles in each of our collections and we are constantly in search of new fabrics and technologies that are good for the earth and good for you.

You Might Also Like