Inside the Label : Alix Collections

12:30 PM

I first came across this brand on Instagram on Melbourne rapper Phinese's profile.I love supporting up and coming local brands and as i reached out to the lovely lady behind it all i soon discovered each item in her collection is hand embellished one off pieces. No one wants to be out being seen wearing something someone else has. This is what makes Alix Collections stand out against other mass manufactured clothing. We recently met up and collaborated on a few shoots which have been posted throughout the weeks. With today marking Jeans For Genes day what better day to give you all an insight into this Denim Label.




  • Who is Alix Collections ? I'm a local Melbourne designer passionate about personal style and fashion. I believe what you wear and how you wear it is an expression of individuality. Alix collections is all about confidence! For those who are not afraid to stand out and stop traffic

    Tell us a little about the brand and what made you start it?
    Alix Collections specialises in one off reconstructed and embellished vintage outerwear for both men and women. No two pieces are the same and the detailed embellishments are all sewn and studded by hand. 
    The difference is in the detailed designs and the quality. I wanted to create fashion pieces that are complementary to the latest fashion trends but not follow the fast changing trends.  
    I wanted statement jackets that can be worn with various outfits classic or trendy. A rare statement jacket can change the look of any outfit no matter how plain or basic. Personally, as a lover of fashion and shopping i found that stores everywhere today is selling the same designs and styles. I enjoy incorporating trends into my outfits but hate to look like everyone else. I am not a fan of seeing 5 other girls on the street wearing the same clothing as me. I realised there are many other fashion lovers who feels the same way.
    Where can we buy Alix Collections ? Currently my designs are available for sale online on www.alixcollections.com. We also feature in fashion events and sell selected pieces at fashion markets such as Mister Mode.You can follow Alix Collections on Instagram and Facebook to be updated with new designs, sale events and special offers.
    Tell us the design process of how the denim pieces are created ? Our denim pieces are all vintage denim brands such as Levis, Calvin Klein and Wrangler. I personally select every piece as I am very picky about the shade and the way denim has been naturally distressed.Denim is further distressed and frayed to achieve the perfect vintage look. I use studding and embellishment designs to create contrasting textures and to bring some glam into such rustic distressed denim. I like to use a varied mix of materials in my embellishments, many designs include vintage and antique pieces to create a perfect mix of the old and new, the hard and soft. To create the design I want, i never limit myself in the amount of studs and embellishments i use. As a shopping and fashion enthusiast myself, one of my biggest pet peeves is when design is sacrificed to save cost. This is why my designs are heavily embellished and highly detailed.
    What influences your designs/style? My designs are influenced by a wide variety of things including designer runways, movies, music and travelling. Travelling is another passion of mine and most of my inspirations come from my travels. The old peeled walls and doors of buildings and the old cathedrals and stained glass windows in europe were actually big influences in my denim range.
    Describe your personal style? In any day you will most likely see me in an outfit that mixes feminine and masculine pieces, vintage and new items; mixing old with new pieces from all over. My outfits has a mix of chain store basics to secondhand and vintage one off pieces to designer labels both local and international. I incorporate latest trends in my outfits but must add my twist to them to make it my own. I would say my personal style is OTT (over the top)! I appreciate minimalist fashion but get bored very easily. I love statement pieces to complete my looks usually with jackets. What does fashion mean to you? For me personally, fashion is a way of life. As superficial as that may sound to many, i live and breathe fashion. I see fashion in nearly everything. For instance when i saw the Iguazu falls in Argentina i didn't just see a beautiful waterfall, i saw fabric textures and colour palettes. 
    Fashion for me has always been a way to express myself about who I am and how I feel. What you wear can change and influence the way you feel for the day, fashion can be a powerful source of confidence.
    I appreciate fashion trends but become bored when everyone dresses the same. I believe that fashion should be used to find your individuality and personal style, not to conform to a standard look followed by everyone.


    alix collections denim melbourne fashion style studded

    alix collections denim melbourne fashion style studded

    alix collections denim melbourne fashion style studded

    alix collections denim melbourne fashion style studded

    alix collections denim melbourne fashion style studded

    alix collections denim melbourne fashion style studded

    alix collections denim melbourne fashion style studded

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