Monday, April 21, 2014

Collaboration : Kylie & Kendall Jenner for Pasun

After stalking these two at Coachella i thought I'd read up on their style a little bit more and found that they have a range with Pacsun. 





Friday, April 18, 2014

Elle : Women in Music

Elle's Annual Women in Music issue featuring Angel Haze, Ariana Grande & Iggy Azalea.

Angel Haze in Dolce and Gabbana

Ariana Grande in Alexander Wang

Iggy Azelea in Maison Martin Margiela 

Thursday, April 17, 2014

Event : First UNIQLO Australian Store Launch

I had the pleasure of attending the launch of the first Australian Uniqlo store. As a lover of layering i know their pieces will serve well for the perfect staple any Melbournians wardrobe. I was reading up on the Japanese brand and love that not only have they support Bangladesh employees but have signed the accord have have actions in order to help people of my motherland.
From the vibrant Drum line outside welcoming in guests, to boogying to the music from DJ Yo Mafia & The Faders. The night was one of my favourite openings by far. 
A zillion waiters walked around with nice little nibbles and the guests had everyone from execs to fashionistas and news reporters (saw soo many) It was a star studded event. I saw t Friend of Fashion's blog's Sarah, who is one the Ambassadors of Uniqlo. She looked flawless as usual. I couldn't stop staring at her shoes. The three level venue was packed top to toe by the time speeches started. 
We ventured upstairs and found Pharrell's I Am Other Collection. As a avid lover of Hip Hop it was natural my eyes would get drawn to the Happy star's collaboration.
Upon exit each guest got a goodie bag. the packaging was so cute. I did not expect a black puffy vest inside the little white box.










News : Mary Katrantzou X Adidas


  • Mary Katrantzou for Adidas
Mary Katrantzou will collaborate with Adidas Originals on a long-term partnership that will consist of a women’s-focused apparel and footwear line which will launch in November 2014.

Can't wait for this. After my Jeremy Scott X Adidas splurge i am definitely looking forward to seeing what Mary Katrantzou Collaboration.    

The Royals Australia : What Kate Wore

Although the royal family aren't visiting Melbourne (did they not hear we don the world's best pizza  and can be found on Lygon St) on their trip here I thought I'd post what the Duchess wore on her Aussie trip as eyes will be on her wardrobe choices. Even if Will said she looked like a Banana i think the yellow Roksanda Illncic dress suited her perfectly for her Australian Arrival. I love the white panels which are on the leg and arms. Softens the bright hues. 



 Roksanda



 Diane Von Furstenberg to the Blue Mountains


Kate wearing first Australian label on her trip. Wearing a white lace Zimmerman dress to the Easter show.



Monday, April 14, 2014

Red Carpet : MTV Movie Awards 2014

So when looking for red carpet looks from this years MTV Movie awards all i could find was topless pictures of Zac Efron all over my newsfeed (thank you Rita Ora). 
Jessica Alba looked amazing as usual, Not really sure about Iggy's shoes, Rita and Nicki were in all black. Miss Minaj toned down and looked quite classy and Rihanna, well she looks good in anything even a silky robe.
More pics soon.


Iggy Azalea in Galliano

Nicki Minaj in Alexander Mc Queen

Rihanna in  Ulyana Sergeenko 

Rita Ora in Barbara Casaola

Chrissy in Ulyana Sergeenko 

Lovers + Friends


Sunday, April 13, 2014

News : Alexander Wang X H&M

Its only been a week since the opening of the first Australian H&M in Melbourne and were already blessed with some more amazing news. 

H&M is known for having amazing collaborations with high end designers such as Isabel Marant & Versace. 
They announced today the latest collab will be with none other than fashion designer Alexander Wang. If you're a fashionista like me but can't break the bank to wear designer goods than this is perfect for people like us. 

This will be our first taste of a H&M collaboration. I wonder what the mayhem will be like come launch day.

I'm so excited to see what the collaboration will turn out out to be. I've been a fan of all of his collections for years now and will finally be able to purchase his stuff. 

Nothing like a little Wang in yo life :)



Coachella 2014 : Celebrity Style









Friday, April 11, 2014

MBFWA : Lupe Fiasco for Song For The Mute

So out of the blue I noticed my post i did on Lupe and Song for the Mute a few years ago was getting a lot of attention. By now you would know I love when my two favourite things in life (hip hop & fashion) come together. Missing out on MBFWA due to uni this year i was shattered to hear that Mr Fiasco himself was going to be walking for the Sydney based label. Loved how he made his catwalk debut at Australian Fashion Week. I love how Lupe is supporting one of our own brands and helping them showcase the world how to compete in the fashion world. Even comparing SFTM to Rick Owens. You can really tell an artist like this is always passionate about the people and collaborations they work with. Lets hope we see more from this Two.






Tuesday, April 8, 2014

Inside The Label : Zoo York Australia


With the launch of the Women's collection out in stores this Autumn I had the pleasure of interviewing the talented designer of the AW 14 Zoo York collection. 
Sabina gives us insight of what the collection is all about and from her influences, advice to future design hopefuls and even her style crush. 
Peep the interview below and keep an eye out for our outfit shoots we did featuring this brand which represents a strong name for its self in the street wear world.  





Who is Zoo York? Tell us a little about the brand and how you became apart of it? 
Zoo York was created way back in the early 90's by a trio of individuals that siphoned creative inspiration from New York City's rapidly evolving skateboarding, hip hop and graffiti scenes to produce variety of culturally relevant products that were dark and gritty like the city itself.
I joined the company around 2 years ago.


Where can we buy Zoo York ?
 You can find the gear at most major Surf/ Skate retailers, and skate stores - Australia wide.

Tell us how you came up with designing this collection?
20 years since Zoo York started way back when, we have reflected on these times to influence the Fall/ Winter 14 Collection. Despite the gritty times back in the early 90's part of that era also brings fond memories (for those of us that can remember) We decided to bring elements back to pay homage to the decade of Grunge fashion and Hip Hop with a bangin' sports overtone.


What influences your designs? Style? 
New York, Skating, Catwalks, Music, Art and our IT girl at ATM is Cara Delevingne, we love to follow her style.

Any Advice for anyone that wants to get into designing?
It's not just a day job, it can consume your life, if you love fashion, you are constantly 'working' - whether it's searching the net, shopping, reading mags, drawing, going to clubs, parties, shows… your brain NEVER switches off, you are always thinking of ideas for inspiration.It consumes you! So you gotta LOVE it!



Describe your personal style? 
I LOVE wearing black, denim and Sneakers.I'd say my look is metal/ heavy rock with a sports overtone.

What does fashion mean to you?
Fashion can be an extension of who you are, many peeps firstly judge you on your appearance,and that can suck when you are doing a run to woolies before close in ya trackies and no make up! Ekk! It's also whatever works for you, your body shape, it can make you feel a certain way, honestly what you wear can make or break your day. I'd say fashion is what you take and make from it; to make you happy.






photography by Michelle Grace Hunder